학술논문

遊憩吸引力、遊憩體驗與遊客滿意度之研究-以高雄市大東文化藝術中心為例 / A Study of Leisure Attraction, Experience and Satisfaction-The Case of Kaohsiung City Da Dong Art Center
Document Type
Article
Author
Source
觀光與休閒管理期刊 / Journal of Tourism and Leisure Management. Vol. 1 Issue 1, p13-23. 11 p.
Subject
遊憩吸引力
遊憩體驗
遊客滿意度
Tourism Attraction
Recreation Experience
Customer Satisfaction
Language
繁體中文
ISSN
2225-949X
Abstract
The purpose of this research is to analyze the effect of tourism attraction and recreation Experience customer satisfaction for Kaohsiung City Da Dong Art Center's visitors. The conclusions and suggestions were listed as follows. The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as following: To analyze the correlation among tourism attraction, recreation experience and customer satisfaction. The result reveals that tourism attraction has an significant effect on recreation experience and customer satisfaction. Besides, recreation experience has much influence on tourism attraction as well. In other words, recreation experience has mediating effect, on tourism attraction and customer satisfaction.

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