부산대학교 도서관

The esthetic preference is important. But the former design flow, passes through the information after the market survey which many times transformation obtains, finally designs the product shape and consumer's ideal shape has the dropping variance. Why does the research goal discuss university student's esthetic sense life style product style, penetrates this result to be possible to forecast the university student likes product of element the style. This research based on the literature collection automobile, the handset, the clothing, active, the locomotive product took this experimental esthetic sense life state product sample, penetrates the expert style to hive off, then the manufacture for the questionnaire survey topic item, and selects the questionnaire survey method to carry on. To observe the general idea of university students (as a commercial group) towards the aesthetics experience on products like, motorcycle, cars, outfits, mobile cell, and other consumptions. This report collects the data and helps us to understand and utilize the knowledge of the aesthetics lifestyle and the preference from university students in Taiwan, R.O.C. With the results, it develops a “Product Concept Board”, which the designer could visualize the university group’s preference into many elements that speak to a certain group. This would eventually create a product which is closer to the expectation.