부산대학교 도서관

The aesthetic preference of consumer is essential information for designers. However designers receive the reference information that always comes from marketing survey in text. The information needs to further comprehend and explain by designers themselves so that the final product styles have distances between designers and consumers. This paper aimed to discuss the product style preferences of college students by pictures classifying. The results of aesthetic lifestyle will enable designer to predict design elements of product styles. This study gather product samples of aesthetic lifestyle from the car, cell phone, clothe, motorcycle, and favorite activities in our daily life. The experts were invited to discuss and to classify the product style in the focus group. The results revealed that seven styles of car, seven styles of cell phone, seven styles of cloth, six styles of motorcycle and eight types of activities in the aesthetic lifestyle of college students. These results contribute an image way to understand the aesthetic lifestyle of college students, and visualize the results in the image boards. Designers gather the design elements of consumer preference by visualization, which decrease the cognitive difference between designers and consumers and close the product designs and the favorite styles of consumers.