학술논문

Data Science Applied to Marketing: A Literature Review.
Document Type
Article
Source
Journal of Information Science & Engineering; Sep2021, Vol. 37 Issue 5, p1067-1081, 15p
Subject
DATA science
MARKETING literature
ARTIFICIAL intelligence
BIG data
NATURAL language processing
Language
ISSN
10162364
Abstract
Copyright of Journal of Information Science & Engineering is the property of Institute of Information Science, Academia Sinica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)