학술논문
The 50 and older characters in the advertisements of ...
Document Type
Article
Author
Source
Journal of Applied Gerontology; Jun97, Vol. 16 Issue 2, p208, 13p, 4 Charts
Subject
Language
ISSN
07334648
Abstract
Presents a study that analyzes advertisements in Modern Maturity for more than 30 years for how they depicted the 50 and older characters. Background information of the study; Information about the study; Goals of the American Association of Retired Persons (AARP) on the study; Methodology of the study; Basic demographics of the characters; Images of the characters; Discussion and conclusion on the portrayal of 50 and older people in the advertisements.