학술논문

MEASURING THE INFLUENCE OF GREEN-MARKETING PRACTICES ON FIRMS' COMPETITIVE ADVANTAGE: A Study of Selected Food and Beverage Companies.
Document Type
Article
Source
NICE Journal of Business; Jul-Dec2018, Vol. 13 Issue 2, p57-72, 16p
Subject
COMPETITIVE advantage in business
GREEN products
BEVERAGES
CONSUMER goods
GREEN marketing
Language
ISSN
0973449X
Abstract
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