학술논문

Marketing Capabilities and Competitive Performance in the SMEs Context: A Bi-Theoretical Perspective.
Document Type
Article
Source
Journal of Small Business Strategy; 2023, Vol. 33 Issue 2, p17-35, 19p
Subject
MARKETING
SMALL business
COMMUNICATION in marketing
MARKETING management
TARGET marketing
GOAL (Psychology)
Language
ISSN
10818510
Abstract
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