학술논문
GOING ROGUE.
Document Type
Interview
Author
Source
Marijuana Venture Magazine; Jan2019, Vol. 6 Issue 1, p88-96, 6p, 4 Color Photographs
Subject
Language
ISSN
23760710
Abstract
An interview with CEO (chief executive officer) Obie Strickler and chief strategy officer (CSO) Jacques Habra at cannabis manufacturing company Grown Rogue is presented. When asked Strickler on the survival of the independent cannabis companies, he refers that smaller companies need to focus on the critical concepts for their success. Habra discusses on the importance of brands in the marijuana industry. Strickler also opens up on the growing and decline of the products.