학술논문
No Recession at OXO.
Document Type
Article
Author
Source
BusinessWeek Online; 9/22/2009, p11-11, 1p
Subject
Language
ISSN
2162657X
Abstract
The article focuses on OXO International Ltd. and informs that OXO's housewares sold well during global financial crisis. A study shows that OXO's parent company, Helen of Troy Ltd. (HELE), reported an 11% bump in revenue in its spring quarter. It is stated that OXO's household products are favorite among consumers because of their attractive design. It is mentioned that seeing its popularity in the market, OXO is now branching out to office supplies, medical devices, and baby products.