학술논문

When a T-Shirt Tells the Tale.
Document Type
Article
Source
BusinessWeek Online; 9/15/2009, p9-9, 1p
Subject
CLOTHING & dress
CHIEF executive officers
BUSINESS enterprises
SOCIAL responsibility of business
ETHICS
Language
ISSN
2162657X
Abstract
The article discusses the new clothing trends of chief executive officers (CEO) in the U.S. It cites the case of Steve Jobs, CEO of Apple Inc., Sergey Brin, co-founder of Google and eBay's CEO Pierre Omidyar, who have chosen to wear informal attires during formal gatherings. It points out how informal attires reflect the changing times of business with principles of transparency, creativity and personal choice.

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