학술논문

Republican in Sheep's Clothing.
Document Type
Article
Source
Nation; 11/5/1938, Vol. 147 Issue 19, p475-477, 3p
Subject
CORPORATE presidents
ADVERTISING agencies
AMERICAN business enterprises
Language
ISSN
00278378
Abstract
Bruce Barton is chairman of the board of the sixth largest advertising agency in the U.S. The names of its clients thunder down the world of business, United States Steel, du Pont, Chase National Bank, General Foods--two hundred of them. But Barton has another group of clients whose voice sounds small in the world of business, the people who sent him to the U.S. Congress from the Seventeenth District of the city of New York and who are being asked to send him again. Though Barton's talk is sometimes cynical, business really has for him a kind of mystic quality.