학술논문

Two interventions for mitigating the harms of greenwashing on consumer perceptions.
Document Type
Article
Source
Business Strategy & the Environment (John Wiley & Sons, Inc); Feb2024, Vol. 33 Issue 2, p882-903, 22p
Subject
PERCEPTION (Philosophy)
GREENWASHING (Marketing)
CONTROL groups
Language
ISSN
09644733
Abstract
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