학술논문
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.
Document Type
Article
Author
Source
Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p550-584, 35p, 1 Diagram, 5 Charts
Subject
Language
ISSN
0267257X
Abstract
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