학술논문

Brand trust and engagement in social commerce.
Document Type
Article
Source
International Journal of Consumer Studies; Sep2023, Vol. 47 Issue 5, p1791-1809, 19p, 2 Diagrams, 5 Charts
Subject
BRAND loyalty
ELECTRONIC commerce
CONSUMER psychology
CONSUMER behavior
STRUCTURAL equation modeling
Language
ISSN
14706423
Abstract
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