학술논문

What drives consumer perceptions and adoption of cannabidiol (CBD) products?
Document Type
Article
Source
Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1417-1450, 34p
Subject
PERCEPTION (Philosophy)
CANNABIDIOL
CONSUMER behavior
PERCEIVED benefit
CONSUMER expertise
PRODUCT attributes
Language
ISSN
0267257X
Abstract
Copyright of Journal of Marketing Management is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)