학술논문

Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials.
Document Type
Article
Source
Frontiers in Integrative Neuroscience; 6/28/2019, pN.PAG-N.PAG, 13p
Subject
CONSUMER preferences
BRAIN waves
EVOKED potentials (Electrophysiology)
CONSUMER goods
CONSUMER behavior
Language
ISSN
16625145
Abstract
Copyright of Frontiers in Integrative Neuroscience is the property of Frontiers Media S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)