부산대학교 도서관

The article focuses on the importance of technology in saving the retail store business discussed at the South by Southwest (SXSW) conference. Topics include views of Emily Wengert, group vice president at Huge, on the growth of physical retail sales in the U.S.; need for physical retail to adopt blended technology and a branded experience to survive; and the need for physical store to design thinking to delight the shopper.