부산대학교 도서관

This article provides information on employee attitude surveys. The reasons for conducting a survey are generally straightforward in that management desire some objective measurement of employee opinion. An attitude survey generally has multiple objectives, but surveys are designed to elicit specific information. One objective is to improve the effectiveness of the organisation and foster improvements that will make the company a better place for employees to work. When considering the reaction of employees to an attitude survey, there are two major points to consider. These are the expectations of senior management and grass roots level employees. The major expectation of senior management is that the survey will provide detailed knowledge of the problem areas while the major expectation of grass roots level employees is that the survey will provide an opportunity for them to recommend action to overcome the problems. Moreover, an established benefit is that conducting an attitude survey in itself gives a boost to morale. It gives employees a feeling that management is concerned with morale questions and with taking account of employee opinion. Once it has been decided that an attitude survey is the appropriate research method, the survey needs to pass through a number of logical steps. These steps are conceptualization of objectives, preparation of the plan, questionnaire design, collection of data, interpretation of results, feedback, action planning and follow-up.