학술논문
Online short videos promoting public breast cancer literacy: a pretest-posttest control group trial on efficiency, attitude, and influencing factors.
Document Type
Academic Journal
Author
Xu QR; Department of Thyroid and Breast Surgery, Clinical Research Center, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.; Wu PZ; Department of Thyroid and Breast Surgery, Clinical Research Center, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.; Du JZ; Department of Thyroid and Breast Surgery, Clinical Research Center, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.; Zhuang WJ; Cheung Kong School of Journalism and Communication, Shantou University, Shantou, China.; He XT; Cheung Kong School of Journalism and Communication, Shantou University, Shantou, China.; Ma YY; Cheung Kong School of Journalism and Communication, Shantou University, Shantou, China.; Zeng; Department of Medical Oncology, Cancer Hospital of Shantou University Medical College, Shantou, China.; Liang YK; Department of Thyroid and Breast Surgery, Clinical Research Center, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.; Xu XY; Cheung Kong School of Journalism and Communication, Shantou University, Shantou, China.; Xie L; Department of Radiology, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.; Lin HY; Department of Thyroid and Breast Surgery, Clinical Research Center, The First Affiliated Hospital of Shantou University Medical College, Shantou, China.
Source
Publisher: Frontiers Editorial Office Country of Publication: Switzerland NLM ID: 101616579 Publication Model: eCollection Cited Medium: Internet ISSN: 2296-2565 (Electronic) Linking ISSN: 22962565 NLM ISO Abbreviation: Front Public Health Subsets: MEDLINE
Subject
Language
English
Abstract
Background: Short videos on social media are playing an increasingly important role in cancer health education today. It is important to explore how the actual communication effect of health videos and the knowledge absorption of users are influenced by different factors of the video creation process.
Objective: The objective of our study is to access the factors influencing breast cancer health education through short videos on efficiency and quality.
Methods: Three pairs of videos about breast health were created and participants completed questionnaires before and after watching the videos. A paired t -test was used to analyze within-group change scores. RM-ANOVA was used to assess the relationship between the pretest, posttest, and three variables.
Results: Watching short videos can significantly increase viewers' knowledge of related health topics ( p < 0.05). The viewers' concentration level while watching was significantly higher for the video with background music (BGM) than for the video without BGM ( p = 0.006). The viewers' willingness to share was significantly higher for the video with a progress bar than for the video without a progress bar ( p = 0.02). Using an interpreter wearing a doctor's uniform instead of casual wear and setting a progress bar can significantly improve the efficiency of knowledge absorption ( p < 0.05).
Conclusion: A uniformed interpreter, BGM and a progress bar are factors influencing the efficiency of short health videos. They can be applied in video making to explore better ways of promoting cancer health education in the new mobile Internet environment.
Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
(Copyright © 2023 Xu, Wu, Du, Zhuang, He, Ma, Zeng, Liang, Xu, Xie and Lin.)
Objective: The objective of our study is to access the factors influencing breast cancer health education through short videos on efficiency and quality.
Methods: Three pairs of videos about breast health were created and participants completed questionnaires before and after watching the videos. A paired t -test was used to analyze within-group change scores. RM-ANOVA was used to assess the relationship between the pretest, posttest, and three variables.
Results: Watching short videos can significantly increase viewers' knowledge of related health topics ( p < 0.05). The viewers' concentration level while watching was significantly higher for the video with background music (BGM) than for the video without BGM ( p = 0.006). The viewers' willingness to share was significantly higher for the video with a progress bar than for the video without a progress bar ( p = 0.02). Using an interpreter wearing a doctor's uniform instead of casual wear and setting a progress bar can significantly improve the efficiency of knowledge absorption ( p < 0.05).
Conclusion: A uniformed interpreter, BGM and a progress bar are factors influencing the efficiency of short health videos. They can be applied in video making to explore better ways of promoting cancer health education in the new mobile Internet environment.
Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
(Copyright © 2023 Xu, Wu, Du, Zhuang, He, Ma, Zeng, Liang, Xu, Xie and Lin.)