부산대학교 도서관

Summary: First, I argue that neoliberal restructurings and labor market deregulations are accompanied with shifts in corporate form, changes in patterns of work, growing emphasis on the ethical self-responsibility of individuals, and the radical intertwining of production and consumption that together make transnational corporate work into a crucial site for the transformation of subjectivity in postsocialist, neoliberal Hungary. Second, by analyzing how youth are constructed as ideal workers in Hungary's emergent transnational corporate sphere, I show how corporate and public business discourses create discontinuity with socialism and its seniority system. In addition, I argue that generational discontinuity and continuity exist side by side in Hungary's transnational corporations, and can both lead us to lasting corporate and social change. Third, I claim that the transformation of corporate professionals as entrepreneurial subjects is not only the result of new assemblages of transnational business but also a function of how socialist, vernacular entrepreneurial norms and habits have been harnessed and reinterpreted in Hungary's foreign-invested corporate world. Fourth, I reveal that it is not only neoliberal changes in patterns of work but the still active socialist parental leave policy that impede professional women's promotion in the corporate sector, and create a new glass ceiling with Hungarian characteristics. Fifth, I argue for important historical connections and disconnections among socialist, late socialist liberalized, postsocialist, and postsocialist neoliberalized institutions, actors, technologies, ethics, and practices, and highlight points of conflict and tension as they are played out in postsocialist, neoliberal Hungary. Finally, I suggest a new model of corporate ethnography as an assemblage that focuses on both linkages and disjunctions, continuities and ruptures in new forms of geopolitical arrangements across the globe. I thus contribute to the ethnography of corporate encounters with other sectors, while also using ethnography to make sense of the experimental alterations and repetitions of the corporate form in changing economic conditions.