학술논문
Creating business opportunity via environmental product design strategy.
Document Type
Theses
Author
Source
Dissertation Abstracts International; Dissertation Abstract International; 66-05A.
Subject
Language
English
Abstract
Summary: This research builds on recent advances in Industrial Ecology, including Voice of the Environment methods, and novel applications to marketing strategy of Kano's two-factor model of customer satisfaction. The design strategy approach, referred to as Value Creation for Sustainability (VCS), also incorporates The Natural Step and the Ecological Footprint to assess sustainability concerns associated with a product.