학술논문
To app, or not to app? That is the question.
Document Type
Article
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Abstract
The article explores the use of applications (app) in business marketing. Topics include app options like a custom mobile app created for specific devices, a web app that works on all devices through a mobile web browser, or a hybrid where the web is placed inside an app wrapper. It cites factors to consider like the app purpose and target audience, devices to support, and how often to update the app's functionality. It also talks about budget constraints and marketing or distributing the app.