학술논문
How Tony Hawk Stays Aloft.
Document Type
Article
Author
Source
Subject
*Endorsements (Negotiable instruments)
*Retail franchises
*Brand name products
Skateboarders
*
*
Language
ISSN
0007-7135
Abstract
The article discusses the business endorsements of 38-year-old professional skateboarder Tony Hawk. Hawk has released a new video game entitled "Tony Hawk's Project 8." Hawk also has a new direct-to-DVD movie in stores (Boom Boom Sabotage), a clothing brand for boys (at Kohl's Corp.), a weekly satellite radio show (4 p.m. Pacific on Sirius,)and even a deal that supplies cell-phone users with Hawk-inspired ringtones. INSET: Tony Hawk's cool brand-building moves.