학술논문

Davis hits back at multi-tie onslaught.
Document Type
Article
Author
Source
Money Marketing. 9/30/2004, p3-3. 1/4p.
Subject
*Financial executives
*Mutual funds
*Corporate finance
*Chief executive officers
*Investors
Language
ISSN
0958-3769
Abstract
This article reports that the company Sesame's commercial director Martin Davis has hit back at Positive Solutions Ltd.'s chief executive David Harrison's criticism of the multi-tie model. Davis said the strength of a multi-tie is determined by the strength of the brands, pointing out that product providers will only tie to distributors with strong brands. Seven IM marketing director Justin Urquhart Stewart said there are factors which complicate the effect of the election result on markets. F&C fund manager Jeremy Tigue said there was concern that there would still be stimulation to keep equities buoyant in the U.S.