학술논문
NOVELL: BIG SPENDER?
Document Type
Article
Author
Source
Subject
*Internet industry
*Strategic planning
*
Language
ISSN
1530-6283
Abstract
Focuses on Novell Inc.'s acquisition strategy in the Internet industry in the United States. Industry representatives' reaction to Novell's strategy; Challenges currently faced by the company in integrating products and services into its One Net marketing message.