학술논문

ATTRACT AND EDUCATE YOUTH. (cover story)
Document Type
Article
Source
Credit Union Magazine. Apr2013, Vol. 79 Issue 4, p24-29. 6p.
Subject
*Credit unions
*Young consumers
*Universities & colleges
Language
ISSN
0011-1066
Abstract
The article focuses on the investment of credit unions(CU) to young members which were seen as a lifelong financial partnership. State Employees' Credit Union (SECUs) senior vice president of education services Leight Bradley says that there was a partnership between large banks and colleges and universities to operate student account cards. SAFE Federal Credit Union's marketing director Lynn Wright adds that an earlier connection can result to earlier involvement with young consumers. INSETS: TEACH EARLY AND OFTEN;MONEY MISSION FORGES COLLABORATION.