학술논문

Survey Research by Telephone (book).
Document Type
Book Review
Source
Marketing Research. Jun91, Vol. 3 Issue 2, p74-76. 3p. 2 Black and White Photographs, 1 Chart.
Subject
*Marketing
Nonfiction
Language
ISSN
1040-8460
Abstract
The article reviews the book "Survey Research by Telephone," 2nd Ed. Vol. 150 by James H. Frey.