학술논문
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions.
Document Type
Article
Author
Source
Subject
*Consumer goods
*Consumer attitudes
*Consumer research
Consumer behavior research
Influence
Psychology
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Language
ISSN
0098-9258
Abstract
The article presents an extended abstract of a working paper presented at the "Advances in Consumer Research" conference concerning how the discontinuation of sources of product information impacts consumer product perceptions. The authors focus on the power of persuasion in the case of both a sales clerk and a friend.