학술논문

Big bedding deal: Ashley; Resident CEOs reveal strategy behind acquisition. (cover story)
Document Type
Article
Source
Furniture Today. 3/11/2024, Vol. 48 Issue 23, p1-04. 2p.
Subject
*Chief executive officers
*Bedding industry
Residents
Language
ISSN
0194-360X
Abstract
Ashley Home has acquired D2C mattress specialist Resident Home, creating a combined $2 billion bedding business. The acquisition will leverage Ashley's manufacturing and supply chain capabilities, making it one of the largest furniture and mattress manufacturing operations in the world. The two companies have little overlap in customer base, allowing for combined sales growth. Ashley primarily operates through brick-and-mortar retail stores, while Resident's business is 80% direct-to-consumer. The acquisition is expected to strengthen Resident's domestic manufacturing operations and will not result in any significant changes to Resident's management or operations. [Extracted from the article]