학술논문
Editorial: Special edition - 'New developments in online marketing'.
Document Type
Article
Source
Subject
*Marketing management
Internet marketing research
Language
ISSN
0267-257X
Abstract
An introduction is presented to the articles in a special section of this issue devoted to Internet marketing, including an article on the use of capability maturity models in digital marketing management, the article "Social Contagion Effects in Experiential Information Exchange on Bulletin Board Systems" and the article "Counter-Brand and Alter-Brand Communities: The Impact of the Web 2.0 on Tribal Marketing Approaches."