학술논문
Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems.
Document Type
Article
Source
Subject
Language
ISSN
1540-1960
Abstract
By acquiring complementors, digital platform owners can facilitate rapid advances in the evolution of their platform ecosystems. We describe how Salesforce has successfully evolved its platform ecosystem through the acquisition of complementors. Based on insights from the Salesforce case, we provide recommendations for acquiring complementors, aligning acquisitions with the platform owner's proprietary developments, integrating the acquired complementors and retaining the coherency of the platform's offerings even after diverse acquisitions. [ABSTRACT FROM AUTHOR]