학술논문

Challenges in Marketing Academic Conferences: A Pilot Study.
Document Type
Article
Source
Services Marketing Quarterly. Jul-Sep2016, Vol. 37 Issue 3, p200-207. 8p.
Subject
*Marketing
*Pilot projects
*Reimbursement
Academic conferences
Internet surveys
Language
ISSN
1533-2969
Abstract
An Internet survey was conducted to examine the factors influencing attendance at academic conferences. A total of 76 respondents answered questions addressing recent conference attendance, registration fees, total costs of attendance, and university reimbursement. Factors influencing attendance were ranked, and respondent characteristics were collected. As expected, most respondents reported that the two most important factors influencing their decision to attend a conference was their role in the conference and location. However, the majority of respondents reported that the conference they most frequently attend had declining attendance over the last five years, which represents challenges to event organizers. [ABSTRACT FROM PUBLISHER]