학술논문
Personalized Digital Circulars Deliver More ROI.
Document Type
Article
Author
Source
Subject
*Consumer behavior
*Information-seeking behavior
*Digital signage
*Online shopping
*Electronic coupons (Retail trade)
*Rate of return
*Grocery shopping
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Language
ISSN
1080-0794
Abstract
Taking the personalized conversation "off platform" or outside of the retailer's ecosystem, Catalina helps retailers engage shoppers even when they're not in trip-planning mode. It displays how fast shoppers go to the store and shop based on when they see the circular ad. To reach new shoppers, retailers can use location data that shows where potential customers frequently shop, cross-referenced with other datasets, including audiences by lifestyle or dietary needs. [Extracted from the article]