학술논문
Can franchising be an economic development strategy? An empirical investigation.
Document Type
Article
Author
Source
Subject
*Retail franchises
*Economic development
*Empirical research
*Franchisor-franchisee relationships
*Macroeconomics
*International business enterprises
*Economic competition
Developing countries
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Language
ISSN
0921-898X
Abstract
Prior research has examined why franchisors expand abroad, but no paper has empirically examined the role of franchising in the macroeconomy of developing nations. In this paper, the pattern of franchising development is statistically analyzed within the context of the general economic development of Latin America. It is found that franchising leads, rather than follows, economic development. Implications for theory and policy are considered. [ABSTRACT FROM AUTHOR]