학술논문
Holding it all together.
Document Type
Article
Author
Source
Subject
*Asset management
*Workflow management
*Workflow software
*Computer software
Digital asset management
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*
*
Language
ISSN
1463-0877
Abstract
The article discusses the benefits of the digital asset management software SmartBrand developed by alcoholic beverage company Diageo PLC. The benefits include better control and access to finished assets, transparent and efficient approval workflows and consistent rights management. Other topics include the redesigning the tool SmartApprove, an approval process within SmartBrand.