부산대학교 도서관

This article offers a look at key trends in the U.S. paper industry in 2005. While paper prices overall already have gone up twice this year, the industry probably would not see another increase until early 2006, especially on the coated side. The print quality and papers available for digital printing applications have improved dramatically and will continue to do so. Also, a wide range of papers, although not specifically certified for digital printing, including metallics, certain linen and other textured papers, work just fine on digital presses. Overall, budget is still the driving factor when it comes to making a paper choice. The new trend is for designers and print buyers to move away from premium and number one sheets because they are getting great quality, availability and pricing from lower grades, often offshore sheets. As local manufacturers compete with offshore mills, one can expect brightness levels to increase even further. In keeping with an overall trend for heavier weights, many designers specify 80- to 90-pound text for letterheads and use light cover stocks for complete brochures inside and out. For buyers on tight budgets, these heavier papers can make up for a lower page count and still give a credible, dependable feel. INSET: Papers are getting greener.