학술논문

Creative Partnerships.
Document Type
Book Chapter
Source
Bard & Co.. 2005, p69-76. 8p.
Subject
*Creative ability in business
*Business partnerships
Language
Abstract
A chapter of the book "The Bard & Co.: Shakespeare's Role in Modern Business," edited by Jim Davies, John Simmons and Rob Williams is presented. This chapter is the author's take on the play "Much Ado About Nothing," where Henry Condell plays the principal character. It discusses creative partnership and explains that it is always better to form partnerships when the output is going to be innovative and profitable.