학술논문
letters.
Document Type
Letter
Author
Source
Subject
*Best practices
*Marketing
*Web analytics
Letters to the editor
Digital media
*
*
Language
Abstract
Several letters to the editor are presented in response to articles in previous issues including one by Justin Pearse on how the political landscape can be used to improve the profile of the digital media industry in the May 6, 2010 issue, one on the adoption of the best practice principles of the Interactive Advertising Bureau (IAB) on behavioral targeting in the April 27, 2010 issue, and one by Will Cooper on a major challenge in the web analytics industry in the April 22, 2010 issue.