학술논문
FRESH FACE AT THE FARM.
Document Type
Article
Author
Source
Subject
*Branding (Marketing)
*Management
*
Language
ISSN
0264-9845
Abstract
The article presents the views of the Farm Group's co-chairperson Nicky Sargent and joint managing director David Klafkowski regarding the branding of William, the Farm Group's latest facility in Soho's Marshall Street thought to be the modern, forward-thinking VTR-free zone or post house. Sargent mentions that the Soho facility Wiilliam is actually named after 18th Century artist William Blake who was born in Soho, London, England.