학술논문
Team approach is essential in qualitative research.
Document Type
Article
Author
Source
Subject
*Qualitative research
*Group work in research
*Marketing executives
*Leadership
*Marketing
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Language
ISSN
0025-3790
Abstract
The article discusses the importance of cooperation and teamwork in the design and implementation of qualitative research projects. Qualitative research require teamwork and cooperation between all those involved in the project for the endeavor to be successful. It also needs a leader, specifically a research manager, who will oversee the project. Marketing managers assume the role of either a collaborative leader or a resource leader.