학술논문

Why Would the Rise of Social Media Increase the Influence of Traditional Media on Collective Judgments? A Response to Blevins and Ragozzino.
Document Type
Article
Source
Academy of Management Review. Jan2019, Vol. 44 Issue 1, p222-226. 5p.
Subject
*Corporate image
*Mass media
Social media
Language
ISSN
0363-7425
Abstract
The authors of an article published in the journal on the topic of social media and its influence on traditional mass media outlets concerning the establishment of organizational reputation respond to a critique of their piece.