부산대학교 도서관

Multinational corporations, simply as business enterprises, have a major part to play in lifting world living standards to a higher level. They scan the world for investment opportunities to maximize the results obtainable from their research facilities, technical skills, patents, equipment, capital and experience. They are perhaps indispensable catalysts in the process of economic development. Beyond the economic function, the multinational corporation in its most highly developed form offers a type of organization that can be turned to many other tasks, regionally and for the world at large. Economic power is often regarded as the sole key to the role of multinational corporations in world affairs. But the economic instruments of corporate policy are only part of the story. Economics, in national strategy, involves the effective allocation and use of scarce resources, as it does in corporate strategy. But the assets of nation and corporation include all resources that can be sold or withheld from the market. The fact is that the multinational corporation of today and tomorrow is not adequately conceptualized in the conventional wisdom of economics and politics for effective use of communicational strategy.