학술논문
Management Science and Marketing Management.
Document Type
Article
Source
Subject
*Management science
*Marketing management
*Business logistics
*Advertising management
*Marketing research
*Problem solving
*Industrial management research
*Marketing strategy
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Language
ISSN
0022-2429
Abstract
In interactions with management, management science and marketing research have produced new methodologies and methodological (as distinguished from substantive) theories. Data developments and identification and structuring of new problems have also been important. Future directions are suggested for these kinds of activities, evaluated relative to other alternatives and examined in terms of past accomplishment and future potential. [ABSTRACT FROM AUTHOR]