학술논문
Try 'co-opetition' with rival firms.
Document Type
Article
Author
Source
Subject
*Coopetition
*Marketing strategy
*Brewing industry
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*
Language
ISSN
1042-0657
Abstract
The article discusses the importance of coopetition and partnership with rival firms as marketing strategy for brewing industry in the U.S., adapted from the book "Uplifting Leadership," by Andy Hargreaves, Alan Boyle, and Alma Harris.