학술논문
The Automobile Buyer After the Purchase.
Document Type
Article
Author
Source
Subject
*Consumer research
*Brand loyalty
*Marketing executives
*Brand choice
*Sales personnel
*Quality of service
Automobile purchasing
Customer satisfaction research
Consumer behavior research
Customer service management
Cognitive dissonance
Persuasion (Psychology)
*
*
*
*
*
Language
ISSN
0022-2429
Abstract
Customer satisfaction after the purchase is a key factor in brand loyalty. Marketing managers are becoming keenly interested in how a new purchaser feels after buying. In this study, an analysis is made of how a new car buyer feels about his purchase after it is completed. What factors determine the reactions of a customer when he begins living with his new car? This article explores the effect of customers' personalities in relation to salesmen's persuasion attempts upon consumers' post-purchase satisfaction. [ABSTRACT FROM AUTHOR]