학술논문
Digital disruption at the grocery store.
Document Type
Article
Source
Subject
*Grocery industry
*Consumer behavior
Disruptive innovations
*
Language
Abstract
Five trends are shaping the transformation of the US grocery industry. This isn't to say that there aren't home-grown US innovations happening - there most certainly are, especially on the gig delivery front - but the disruption in online grocery is a global phenomenon, and US grocers should look around the world for solutions to help inform their digital journeys. A recent example is when Trader Joe's discontinued its delivery services in New York City, citing already close proximity to customers and an unwillingness to pass on delivery costs to customers.[9] Nontraditional grocery players, such as Amazon and Instacart, are now shaping the market in a similar way - for example, by offering immediate grocery-delivery service in major metropolitan areas across the United States. [Extracted from the article]