학술논문
Reprogramming European cable.
Document Type
Article
Source
Subject
*Cable television industry
*Corporate debt
*Corporate profits
*Corporate finance
*Business failures
*Internet service providers
*Business models
*Telecommunication systems
*Cable television
*Economics
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Language
ISSN
0047-5394
Abstract
This article discusses how debt and negative cash flows have placed European cable companies in financial peril. The article describes how heavy borrowing in the middle 1990s, done under the assumption that ability to sell bundled services would provide enough revenue to make up for it, has not yet paid off. The article describes the business model that these companies should adopt in order to survive, uses 2001-2002 data to establish a picture of the European cable market, and gives examples of what other cable companies have done to succeed.