학술논문
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully.
Document Type
Article
Author
Source
Subject
*Artificial intelligence
*Engineering
Generative artificial intelligence
Social media mobile apps
Gemini (Chatbot)
*
Language
ISSN
2627-4957
Abstract
The article discusses the skills that marketers need to successfully deploy generative AI tools. It emphasizes the importance of problem formulation, which involves defining the problem's focus, scope, and parameters before crafting the perfect query. The article also highlights the need for skills such as exploration, experimentation, and critical evaluation to effectively leverage generative AI. It suggests that continuous adaptation, learning, and development are crucial for marketers to stay ahead in the evolving landscape of generative AI. [Extracted from the article]