학술논문

Is Your AI-First Strategy Causing More Problems Than It's Solving?
Document Type
Article
Author
Source
Harvard Business Review Digital Articles. 3/18/2024, p1-6. 6p.
Subject
*Information technology
*Artificial intelligence
*Consumer behavior
*Requests for proposals (Public contracts)
*Business schools
Language
Abstract
The article discusses the potential problems that can arise from adopting an "AI-first" strategy in organizations. While many companies prioritize AI as a strategic priority, the article argues that this approach can lead to the deployment of AI solutions that do not actually solve real problems or create new problems. The article provides examples of how an AI-first approach can be misguided, such as the use of AI-generated images on Uber's delivery app that failed to address the primary consumer need for authentic visual representations of food. The article suggests a more balanced and thoughtful approach to AI transformation, focusing on problem-solving, prioritizing humans over AI, and considering ethical and legal aspects. [Extracted from the article]