학술논문
FEATURES OF TOURISM MARKETING IN RUSSIA.
Document Type
Article
Author
Source
Subject
*TOURISM marketing
*MARKETING strategy
*TARGET marketing
*ECONOMIC development
*PROGRESS
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*
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Language
ISSN
2367-5659
Abstract
Tourism has a significant influence on the economic and social progress of the territory; therefore the development of this particular industry becomes a priority. The article analyzes the peculiarities of promotional marketing of national Russian tourism product on the domestic and foreign markets, defines basic problems of the industry, and suggests their solutions. [ABSTRACT FROM AUTHOR]